Where rescue becomes ritual.
Rescue Rituals began with one small heartbeat that changed everything.
What started as love for a single rescue grew into a movement that reimagines what it means to care — for animals, and for the people who care for them.
We believe rescue should feel like a ritual — something comforting, hopeful, and shared.
Where rescue becomes ritual, not a guilt trip
FAQ’s
1.What is rescue Rituals?
Rescue Rituals is a mission-driven lifestyle brand redefining what animal rescue looks and feels like. We connect fosters, adopters, and the organizations — and people — who make rescue possible, making adoption easier, more human, and more celebrated.
Through storytelling, partnerships, and our upcoming digital platform, we make compassion feel accessible — something you can practice every day, like your morning coffee.
2. What does “Rescue should be a ritual, not a guilt trip” mean
It means shifting rescue — from obligation to inspiration.
Rescue Rituals believes compassion and kindness should feel natural, not heavy.
Helping animals shouldn’t just be charity — it should be part of everyday life, a shared ritual of care that connects us all.
3. Is rescue rituals a nonprofit or a company?
Rescue Rituals is a mission-led brand, not a nonprofit.
We use design, commerce, and partnerships to fund rescue culture sustainably.
A future 501(c)(3) may manage charitable initiatives, but the heart of RR is creativity, community, and culture.
4. How does Rescue Rituals actually help animals?
Rescue Rituals helps animals by making rescue more visible, more connected, and easier to navigate.
Through storytelling, partnerships, and community, we help animals get seen sooner, supported better, and adopted faster — while celebrating the people who make rescue possible.
5. How can I get involved right now?
• Fostering or adopting through our partner rescues
• Supporting RR partner cafés, shops, and brands
• Coming to local events and activations
• Following @rescuerituals and sharing your own rituals with #myrescuerituals
• Joining the app waitlist for early access
6. Can I volunteer or collaborate?
Absolutely. We welcome volunteers, fosters, storytellers, designers, event helpers, and creative partners who want to make a difference. You can join us through our “Get Involved” page or reach out via our contact form to be part of our next initiative.
7. “Why does Rescue Rituals believe rescue needs a rebrand?”
Because rescue deserves a rebrand.
For too long, “status” meant having the right label, the right look, the right breed.
We’re shifting that by putting compassion at the center.
We believe real influence is the kind that shifts culture and inspires others to care, adopt, and give second chances.
And honestly — no one can ever say saving a life isn’t cool.
8. What makes RR different from other rescue initiatives
Rescue Rituals is more than a rescue initiative — it’s a cultural movement.
We use design, storytelling, commerce, and community to make compassion part of everyday life.
Our focus is connection — creating the moments, visibility, and cultural shift that help more animals find and stay in loving homes.
Every partnership reflects one belief: kindness toward animals should feel natural, and part of everyday life
9. Is there an app?
Yes. The Rescue Rituals app (which includes Rescue Rewards) is launching soon.
The first version focuses on:
- foster appreciation & perks
- adopter–foster connection
- safe meeting coordination
- feedback tools to help shelters make informed placement decisions
- analytics for shelters
- community partnerships with cafés and brands
Early partners get first access.
10. How does Rescue Rituals help shelters and rescues?
We support shelters by making their work easier, safer, and more connected — at zero cost for early pilot partners.
Shelters get:
- Easier adopter–foster connections
- Safe, informed placement decisions with optional foster feedback
- A gentle red-flag system identifying concerns early
- Analytics to help understand adopter patterns and foster insights
- Appreciation perks for fosters, volunteers, and staff
You don’t need to set anything up — we handle the work.
11. How do fosters and volunteers get perks?
Once approved by your rescue or shelter, fosters, volunteers, and rescue workers get access to Rescue Rewards in the app.
They can:
- see and redeem available perks, discounts, and sponsored treats
- enjoy appreciation from participating cafés, restaurants, retail and brands
It’s simple, fast, and secure.
12. Can adopters meet foster pets through the app?
Yes. Adopters can request to meet pets currently in foster homes, making the process more human, more informed, and far less chaotic than traditional shelter visits.
These aren’t random meetups — they’re coordinated, safe, and foster-approved.
13. How does the foster feedback / red flag system work?
Fosters can offer insight on potential adopters based on their interactions.
This includes:
- positive impressions
- neutral notes
- gentle red flags (communication issues, concerning behaviors, compatibility concerns, etc.)
This does not replace shelter decision-making — it adds another informed layer of vetting and safety.
Pilot partners can choose how they want to use this feature.
14. Does it cost anything for shelters to join?
Early pilot partners: zero cost.
Shelters and rescues participating in our early pilot will get full access at no cost as we gather feedback and refine the platform.
Future tiers may exist, but early partners are grandfathered into pilot benefits.
15. How do businesses participate?
Businesses (cafés, shops, community spaces, brands) can join by offering perks or discounts to fosters, volunteers, and adopters.
They receive:
- increased foot traffic
- positive brand association
- community visibility
- data on perk usage
- the ability to sponsor specific time windows (ex: “Free coffee 8–9 AM for fosters”)
We make the process extremely simple — QR codes, Apple Pay verification, and clear redemption flows.
16. Is this safe for fosters and adopters?
Yes.
Safety is central.
We incorporate verification, optional feedback tools, clear communication, and guided meeting processes to ensure fosters feel supported and adopters feel informed.
17. Do you accept donations?
We don’t take direct donations.
Instead, we partner with businesses and nonprofits to create transparent, sustainable give-back models — like cafes donating proceeds or brands supporting rescue initiatives. When charitable initiatives occur (like adoption events or foster drives) they’re managed transparently through verified nonprofit partners or a future 501©(3) arm.
18. Who can partner with Rescue Rituals (and how)?
We partner with rescues, shelters, cafes, small businesses, brands, corporate teams, creators, and influencers.
Partnerships can include:
• Co-branded experiences or products
- Events and pop-ups
Curated perks for fosters, adopters, and rescue workers
• Creative collaborations and storytelling
• CSR and employee engagement programs
Every partnership helps make compassion visible and creates measurable impact.
19.Is Rescue Rituals only for cats and dogs?
Rescue Rituals begins with the companions who share our homes (and usually our beds).
But our mission is broader. We believe compassion isn’t species-specific, and as we grow, our goal is to let that care reach any animal who needs it.
20. When does the app launch?
Very Soon!We’re currently onboarding early partners and preparing a special launch for our first release.
Early shelters, fosters, and businesses who sign up now will receive priority access as the app rolls out.
Letter for shiva
I still look for you in quiet corners —
in the soft weight of blankets, in the hush before morning.
You were just one little heartbeat, but you changed mine forever.
You showed me the kind of love that doesn’t fade — the kind that becomes a purpose.
This is how I keep you alive:
every rescue, every ritual, every heartbeat saved — you’re in all of it.
I still set the blanket down the way you liked it,
as if you might curl into it again.
Even now, my hands still reach for where you were.
This is for you —
and for every soul that just needs to be loved, even once, the way I loved you.
Shiva,
this is your legacy.
Join Our Waitlist
Be the first to know when we launch!
www.myrescueritual.com
New York, USA
Myrescuerituals.com